On The Ledger x FWB #8 (Brian Mark, Rumfoords)

Brian Mark is the COO at Rumfoords Creative Agency. Before this current gig, he has been at the forefront of a bunch of projects in the crypto space at companies like Adidas, FWB, Rally, and Dapper Labs. We talk about cult brands, that ultimately brought him out of bike shops, to Chrome Industries, and eventually to Adidas. We talk about how brands are thinking through web3 strategy and touch on “opt-in identity”. We discuss the shift in focus from short term return to long term membership value of Web3 tech. He also talks through focused, premium small mint projects as a way of interacting with the most valuable customers. We talk about technology innovations, bubbles, and sustained growth in emerging markets. Finally we touch on composable identity, digital value, and first founders’ disadvantage: what should you look out for when you are in an emerging space like Web3 or AI.